hawai‘i volcanic

In my work with Hawaii Volcanic, I managed the brand’s eCommerce strategy across multiple channels, including direct-to-consumer (DTC), Amazon, paid advertising, and email marketing. I optimized the brand’s Amazon presence through strategic SEO, A+ content, and promotional planning while driving traffic and conversions via Meta and Google Ads. On the DTC side, I enhanced the website experience, oversaw promotions, and ensured a smooth customer journey. Additionally, I developed and executed targeted email campaigns to engage customers, highlight new products, and drive sales across all platforms.

OVERVIEW OF WORK

For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.

Project Date: 2022 - 2025

Photography credit: Hawai‘i Volcanic

Explore My Work

 
DIGITAL GROWTH 
CAMPAIGN STRATEGY
CONTENT MARKETING

For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.