RAD SODAIn my work with RAD Soda, a better-for-you soda brand, I played a key role in developing the brand, website, and overall digital strategy. I led the execution of paid advertising campaigns across Meta and Google, driving brand awareness and conversions. Additionally, I developed and implemented an email marketing strategy to engage customers, promote new products, and drive sales. My work focused on building a strong digital presence, optimizing the customer journey, and ensuring cohesive messaging across all channels.
For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.
Project Date: 2024 - 2025
Photographer Credit: Hatch & Hash
Explore My Work
DIGITAL GROWTH
CAMPAIGN STRATEGY
CONTENT MARKETING