Our strategic optimizations led to remarkable improvements across key performance metrics. Pretty Tasty experienced an 86% month-over-month revenue increase, driven by a streamlined checkout experience and a refined paid advertising strategy. Email marketing efforts resulted in a 120% increase in email subscribers, strengthening customer retention and engagement. Additionally, checkout conversion rates saw a significant improvement, reducing drop-offs and increasing order completion rates. Our paid advertising enhancements also contributed to a higher ROAS, ensuring long-term scalability and profitability.
Pretty tastyProject Date: 2024 - Present
For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.
Photographer Credit: Pretty Tasty
Explore My Work
DIGITAL GROWTH
CAMPAIGN STRATEGY
CONTENT MARKETINGFor confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.